Craft a Kick-Ass Ecommerce Page
Are you looking to generate the most revenue you can with your ecommerce page? Crafting the best Ecommerce page on the web will surely get your business noticed for the right reasons. Ecommerce website developmententails some SEO tactics, user-friendly navigation and...
Managing your Pay Per Click Campaign is a Full time Job.
Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a...
Changing Landscape of SEO
In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients....
Maximize Your Website Investment with an Evolving Keyword Strategy
Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you're not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many...
Marketing Throughout the Organization
This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan "Maine, the Way Life Should Be". One thinks,...
Key Word Buys
"Key Word Buys" Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of...
“Google it”
"Google it" We have all heard the term, "Just Google it." It is how most people research the things they need, whether it be vacation accommodations or a service for their business. And, it is those businesses and services that appear on the first page of our search...